Contract Editor/Copywriter

Led English language copy for marketing channels (email, push notifications). Worked with the Head of Content to establish and enforce English language tone of voice standards across all marketing copy.

Associate Director of Content

Oversaw the development of GOAT’s editorial strategy and maintenance of the editorial calendar while working with a global network of freelance talent. Worked cross-functionally with teams including Merchandising, Business Development, Growth, Performance Marketing and more to spotlight editorial content to GOAT’s 50+ million global users. Produced editorials and original shoots for both print and digital, as well as ideated and executed content strategy for brand campaigns.

Senior Copywriter/Editor

Worked to establish a new brand voice after the arrival of Chief Creative Officer Raf Simons. Cross-functionally supported all teams, from Marketing to Corporate Communications and Design. Wrote for e-commerce, social media, CRM emails, product program naming, supporting copy for runway collections, global brand copy guidelines, and much more.

Fashion News Editor

Pitched and wrote two fashion news features per day; reviewed 40+ ready-to-wear collections per season, in addition to pre-season, and bridal collections; sought out young designers; and generally kept a finger on the pulse of the industry.

Associate Fashion Editor

Assistant Editor of Special Projects

Reviewed ready-to-wear collections in New York and internationally, from Tom Ford to DKNY. Pitched and wrote feature stories and news posts, completed seasonal trend reports, and interviewed celebrities and designers. Launched the site’s Style Map vertical, a global network of more than 60 contributors ranging from industry insiders to celebrities.